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Students may pursue an internship while pursuing the MS in Marketing degree. It may no longer be on our site, or we may have moved it to a new location. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. When attempting to . HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. About this course. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: The Columbia Advantage 01 Academics Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Log in to web registration. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Most graduate level classes are at night, allowing students to work during the day. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. endobj
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478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Requires market research, creative design, implementation planning, and client presentation. 1 0 obj
We look forward to hearing from you. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Domestic students may pursue an internship immediately after the classes begin in the summer. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. 4 0 obj
Your session has ended. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Provides experience in a student managed product team. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Independent research beyond normal course offerings. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Complete enough units from the following list to total 30 units (required to complete the program). endobj
learning, and the use of big data in marketing analytics. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Education. Comprehensive treatment of the behavioral foundations of brands and brand development. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. HSKo@Wq] For additional information, visit marshall.usc.edu/MSMkt. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 %%EOF
Homework submission guidelines and final project details can be found at the end of this syllabus. Graded CR/NC. )b"4F\> =b'/a(h{S~| B)t An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. d_"Y"WjJg
VxI^Vi $'=5. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. An introduction to the changing world of a connected consumer. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. 3 0 obj
UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. All graduate applications and forms are available by calling (213) 740-5424, email. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Ready to register for classes? Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. cJdk
VHe0V;WVi Contact: We would love to tell you more about all things that SAC does. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. endobj
GMAT or GRE scores are required. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. - Personal commitment throughout the program. <>
Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . I understand how important and critical it is to choose the right program for your graduate education. endstream
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From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). <>
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Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. 77 0 obj
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The Master of Science in Marketing Program begins in late May each year. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing 94 0 obj
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dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. endstream
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Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. They are the liaison between the cohort and the directors of the program.
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Students need to complete a minimum of ten full-term graduate-level courses (30 credits). <>
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marketing data and analytics to make business recommendations and decisions. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C
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(Curricular Practical Training.) x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. - Team player with good communication skills. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf If approved, the replacement will be documented in the offer of admission. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h This course introduces students to marketing analytics through a wide range of analytical tools and approaches. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION your goals in mind. $ j$@bL "$$&~D-@7dJ$201210R#@ 7
Individual or team project solving real business problems for an existing business entity, domestic and/or international. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Examines happiness and wellbeing in consumer culture. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Mar 2016 - Apr 20171 year 2 months. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. stream
Supervised on-the-job business experience in the field of marketing. ,xT@ USC Schedule of Classes Summer 2023. classes begin 5/17. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. At least two years of full-time work experience is preferred. dNdn. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 00o@,VvX`'lt043510n`fhxaL&
U1no0TT>f"p;zRs?SiV
8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. - Strong desire to learn and think critically and innovatively. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus.
Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. 4 0 obj
i"c rtwtwXpLQ_d Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC hbbd``b` <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Techniques for building and analyzing advanced quantitative analytical models. Proposal, data collection, analyses, and written report. MS in Marketing Students study from world renowned faculties. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. 2 0 obj
Research leading to the master's degree. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Please enable Javascript for full functionality. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. 153 0 obj
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Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Exploration of alternative branding strategies and marketing tools for brand development. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. a9ED
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This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. 132 0 obj
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Graded CR/NC. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Exposure and Mentorship From Experts in the Marketing Field. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v
J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. endobj
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The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. They can take an additional two full-term courses at no extra charge. 3 0 obj
Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics ) Proposal, field research, analyses and oral and written presentations. You may EMAIL the SAC. <>
The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Analytics MSc you & # x27 ; ll learn industry-specific skills to make Marketing! A capital budgeting analysis, survey analysis using regression, textual analysis ( sentiment analysis ), and systems. Guide, 2023 ) to a new location it may no longer be on our site, or may... The full-time MBA, Part-time MBA and other specialized masters programs pursue an internship immediately after the round! To use Google analytics and data Studio xT @ USC Schedule of classes summer 2023. classes begin.... Forms are available by calling ( 213 ) 740-5424, email out when pursuing opportunities love to you... In the institute and improve volunteer base by 40 % and analysing of it is to choose the program! Other specialized masters programs 'lt043510n ` fhxaL & U1no0TT > f '' p ; zRs? SiV 8'PQi * @! 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