2023 Vox Media, LLC. With four drive-thru lanes, this new prototype promises to solve the bottleneck problem, 2023 Informa USA, Inc., All rights reserved, Chicken wing costs are officially on a downward trend, new Toast data says, Denny's raises over $1.2 million to fight childhood hunger in 12th annual No Kid Hungry fundraiser, Bojangles names Tom Boland as new chief marketing officer, Baskin-Robbins rolls out chicken-and-waffle flavored ice cream, Nations Restaurant News launches new CREATE Roadshow event series, San Diegos Trust Restaurant Group drives retention, innovation with culture of yes, Tech Tracker: Restaurant QR codes are evolving and so should yours, long been diversifying its flexible formats, Allowed HTML tags: . Customers who order online will use unique QR codes to check in and receive the correct order. Taco Bell followed up that announcement in April by opening its first fully digital urban Cantina restaurant in the heart of New York City's Times Square. Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an "industry-defying" drive-thru restaurant. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. In the 70s, drive-thrus were introduced to appeal to shifted consumer behaviors, and since then Taco Bell has introduced innovative restaurant design concepts like Cantina and Go Mobile models. Customers order with their smart phone and enter. Taco Bell knows what it means to deliver on craveability and do so quickly. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. Before that came the more socially oriented Taco Bell Cantina locations, with open kitchens and often serving alcohol. Registered in England and Wales. Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. For more information about Border Foods, visit the website at www.BorderFoods.com. The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. Taco Bell Defy is scheduled to open to the public by summer 2022. Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. READ MORE: Taco Bell Fuels Pipeline with Multiple 'Restaurant of the Future' Designs. The location is expected to debut in Brooklyn Park, Minnesota, but won't actually open its doors until the summer of 2022. They plan to break. For a limited time, new members who sign up for. Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named "Numero Uno" in Downey, CA. Some menu items, especially for limited-time products, are only available to order online or with the app. This ensures a quicker customer experience and decreases Taco Bell Defys small carbon footprint by reducing the amount of time people wait in line with their engines on. MMXXIII For Taco Bell franchise owners or anyone considering owning a Taco Bell franchise, the opening of the innovative restaurant in Minnesota confirms just how forward-thinking, customer-orientated and pioneering this Mexican quick style service restaurant brand really is. Border Foods. 46K views 5 months ago The nation's first Taco Bell Defy has opened in Brooklyn Park, putting to the test a brand new drive-through concept. IRVINE, Calif., June 6, 2022 /PRNewswire/ Taco Bell BB #:117037 is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it . Engler said the restaurant is more expensive to build and requires more employees than a traditional Taco Bell, but Border Foods predicts it may bring three times as much business or more. Taco Bell opened its first four-lane, two-story drive-thru in Minnesota in June. The goal of the new format is to deliver orders in two minutes or less. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. Back in December, Chipotle opened its first digital kitchen in Ohio dedicated to fulfilling online orders and orders coming in through its walk-up window, even though, for company executives, the idea of adding Chipotlane drive-thru windows in the first place was controversial. As food delivery apps were used heavily during the pandemic, ghost kitchens made headway among larger brands as restaurants moved to minimal contact food delivery for customers. The restaurant at Zane Avenue and Highway 610 opened for a media preview Monday before opening to the public Tuesday. Irvine, Calif. (June 6, 2022) - Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet. According to Taco Bell and franchise owner Border Foods, the Defy location boasts many features that could show up in future Taco Bell restaurants in the US, and theyre considering retrofits for neighboring restaurants. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. From digital check-in screens for mobile order customers unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US. This system works very similarly to the pneumatic tubes used by banks to collect your money,adding Taco Bell to the long list of industries that have used pneumatics for innovative technologies like the transportation and healthcare industry. "We know today's consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both. Instead, orders are lowered down to your car. Comparing a restaurant to a bank typically wouldnt be a good thing, but Taco Bell purposely designed it this way. Aug 13, 2021 Taco Bell A new, innovative Taco Bell restaurant is coming to Minnesota. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. The tiny elevators, created by a . Get the latest science, technology, and sustainability content delivered to your inbox. Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based, From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to. That leaves the other three to prioritize people who order the app so they can check-in, skip the line, scan a QR code, pick up their food and be on their way, or for the third-party delivery drivers working for services like Door Dash, GrubHub, or Uber Eats. The family-owned Taco Bell franchisee has 230 locations across the upper Midwest and is headquartered in New Hope. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Coined "Taco Bell Defy," the restaurant thatbroke ground last summer will open its doors but most importantly, its four-lane drive-thru in Brooklyn Park, Minnesota on June 7. Dubbed the Taco Bell Defy, the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two-story restaurant with four drive-thru lanes. The chain first revealed plans for the massive restaurant in 2021. The restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open its doors by summer 2022. The brand's drive-thru speed has been lauded for outperforming the averagenational drive-thru speed. Home/Innovation/Taco Bell Defy: Restaurant of the Future. Taco Bells Defy prototype leverages the chains growing digital business. So we clearly believe that behaviors have changed," he told MPR News. Taco Bell Defy also features two-way audio and video technology, enabling customers to easily interact with employees. The restaurant is scheduled to break ground in Brooklyn Park, Minnesota, later in August and open its doors by summer 2022. Fast Food, Mexican Open 6:00 AM - 2:00 AM (Next day) See hours See all 54 photos Write a review Add photo From This Business Crispy Melt Tacos Now Available at Taco Bell $5 Cravings Trio Now Available at Taco Bell Menu Full menu Location & Hours Suggest an edit 5931 94th Ave N Brooklyn Park, MN 55443 Get directions Amenities and More A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. | Published on: February 6, 2023, Innovation (FOX) Taco Bell has another concept restaurant in mind and it aims to open it up in summer 2022. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. Taco Bell Defy was designed by a company called Vertical Works Inc. Vertical Works Inc. is based out of Minneapolis and is powered by WORKSHOPand PD Instore. Taco Bell earlier this month introduced a new two-story concept, Taco Bell Defy, and will offer a "skip-the-line" privilege for app users. It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical designwith a kitchen on top and four drive-thru lanes underneath. Taco Bell is celebrating the opening of its latest concept - Taco Bell Defy - a two-story restaurant with four drive-thru lanes in Brooklyn Park, Missouri. Patrons who complete mobile orders will receive a QR code, which is then scanned at the drive-thru window for a quick and easy pickup. Lines and paragraphs break automatically. Contact restaurant for prices, hours & participation, which vary. 2,000 calories a day used for general nutrition advice, but calorie needs vary. The three pick-up lines provide fast, skip-the-line services for customers who order on the Taco Bell app and third-party delivery services. Tax extra. Taco Bell on Thursday unveiled its newest store design promising to be the speediest unit yet. Taco Bell's loyalty members earn points on orders that can be redeemed for freebies and get exclusive offers along with the chance to try new menu items early. Skip the line and experience a whole new way to pick up your order with three dedicated mobile pickup lanes. Bluedot's The State of What Feeds Us report, Taco Bell Mexican Pizza selling out, coming back in fall, Chicken is getting more expensive unless it's rotisserie, Arby's first-ever burger features Wagyu beef. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. Defy clocks in at 3,000 square feet, two stories, and four drive-thru lanes, three of which will be dedicated to mobile and delivery order pickups. To do this, the restaurant model will solve many challenges of traditional drive-thrus in order to drive convenience for fans. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. We know a daymaker when we see one. The chain launched its rewards program in July 2020, and since, app sales increased by 90 percent and sign-ups for the program grew 5x more than the first month. This Taco Bell has four drive-thru lanes, each of which serves a different purpose. Taco Bell knows what it means to deliver on craveability and do so quickly. According to Taco Bell's press release, this setup will enable the . Watch the latest local news from the Twin Cities in ourYouTube playlist: Notifications can be turned off anytime in the browser settings. Instead, it has a second-floor kitchen and a vertical lift system that will lower orders directly to drivers waiting below. Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. |. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. In the second quarter, the brand notched its sixth straight quarter of drive-thru times under 4 minutes. Starting in the summer of 2022, the first-of-its-kind Taco Bell concept restaurant will open up in Brooklyn Park, Minnesota. Example video title will go here for this video. The Irvine, Calif.-based chain has long been diversifying its flexible formats, but the company is prioritizing digital elements as it reaches the goal of 10,000 units this decade. Taco Bell Defy officially opened in Minnesota, where you can order a Crunchwrap Supreme without having to speak to anyone. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. Published on August 13, 2021 Last August, Taco Bell announced that it would be opening some new-look restaurants that better accommodated those of us who'd like to collect our Doritos Locos. Comparing a restaurant to a bank typically wouldnt be a good thing, but Taco Bell purposely designed it this way. Additional nutrition information available upon request. Of the four drive-thru lanes, one is solely a traditional drive-thru. At least 20 states to send direct payments worth up to $1,050 to struggling Americans - could you be missing out? Once the order is assigned to the lane, we just verify the customer's name, we lift up the top of the lift, put the food in, push the two buttons and it's on its way," explained Jarret Persons, regional manager for Border Foods. Aaron Engler, president of Border Foods, added in a statement that the new design will improve a major aspect of using the drive-thru: speed. A soon-to-open Taco Bell location hopes to solve that problem and give new meaning to "fast" food. Co-founder and CEO of Border Foods, Lee Engler, said, "[Taco Bell Defy] is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". In the U.K. alone, delivery purchases went up 357 percent in comparison with pre-COVID figures. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Lotto player who was given tickets as present thought she'd hit $100 jackpot but was stunned to find out the real prize, Biggest EVER EuroMillions lottery jackpot could be yours TODAY with incredible 191MILLION up for grabs, I'm a deals expert - my 7 hacks for saving the most money in the Walmart clearance section, I'm a beauty expert - my $11 hack will keep your nails looking fresh for up to THREE WEEKS, Cash-saving deals to help beat the heat and sleep soundly. New concept reimagines the traditional drive-thru with an elevated kitchen and unique vertical lift that delivers food to four drive-thru lanes for a faster, contactless experience Brooklyn Park, Minn. (June 6, 2022) - Minnesota-based and family-owned Taco Bell franchisee Border Foods today announced that Taco Bell Defy will open its doors - and most importantly, its four-lane drive . Get ready to take everything to new heights Taco Bell Defy is open. On Tuesday, June 7, the first-of-its-kind two-story Taco Bell Defy opens in Brooklyn Park. Taco Bell Defy seeks to cut down its service time to under two minutes, providing customers with a seamless ordering experience. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. What does that mean? The brands drive-thru speed has been lauded for outperforming the average national drive-thru speed. In what was once a burger world, Glen aimed to revolutionize what it meant to bring Mexican-inspired food to the masses, with early restaurant concepts that featured walk-up windows, outdoor seating, firepits and live music. Taco Bell is kicking off summer with a redesigned drive-thru plucked right out of an episode of "The Jetsons." On Tuesday, the Mexican-inspired fast-food chain announced that its newest high-tech, two-story location, "Taco Bell Defy," will open doors this week. Taco Bell Defy's unique design combined with innovative technology delivers food to consumers faster and more efficiently.". The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. Workshop/Taco Bell. Meanwhile, participating Taco Bell restaurants nationwide offer the ability to order ahead with mobile orders. "Taco Bell Defy embodies the innovative, entrepreneurial spirit of Minnesota businesses and franchisees," said Lee Engler, CEO of Border Foods. "The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall. Construction is underway on the 3,000-square-foot, two-story. Partnering with our franchisees to test new concepts is a huge unlock of learning for us. Vertical lifts quickly deliver food right to customers' cars. We know todays consumer expects a convenient and memorable experience, and the Taco Bell Defy concept delivers on both., We were excited to partner with Border Foods and Taco Bell to bring the Taco Bell Defy concept to life, said Mike Strommen, co-founder of Vertical Works and CEO of PD Instore. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Vertical Works merges design, manufacturing, and construction to concept and build industry-leading solutions for quick-serve restaurants, retail, healthcare, and beyond. Border Foods, the Minnesota-based company and one of the largest Taco Bell franchises in the country, is behind the new gravity-defying concept. It will be the franchisees 230th Taco Bell and 82nd new restaurant build, though its not scheduled to open until summer 2022. At participating U.S. Taco Bell locations. A designated drive-thru line for mobile orders is the top consumer ask for future innovations, according to. Taco Bell Defy aims to reduce service times to two minutes or less, all while providing fans with a fun, easy and seamless drive-thru experience. The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. 6, 2022, 01:00 PM Revolutionary restaurant concept from Taco. With more than 230 locations (and growing) across the Upper Midwest, it is one of the largest Taco Bell franchises in the country. BROOKLYN PARK, MINN. Taco Bell is building a restaurant with a new drive-thru concept in Brooklyn Park, a suburb of Minneapolis. Lee Engler, founder of Border Foods, which operates more than 200 other Taco Bell restaurants in Minnesota and nearby states, said architects and consultants approached him as the COVID-19 pandemic hit and together they tried to imagine how business would change. :Certain foods and beverages sold or served here can expose you to chemicals including acrylamide in many fried or baked foods, and mercury in fish, which are known to the State of California to cause cancer and birth defects or other reproductive harm. Dubbed the Taco Bell Defy because it will defy norms and define the future the new design set to break ground in Brooklyn Park, Minn., later this month will be a 3,000-square-foot, two story restaurant with four drive-thru lanes. "It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". The Crispy Melt Taco is freshly fried daily. This new Taco Bell Defy restaurant concept, opening Tuesday in Brooklyn Park, Minn., features four drive-thru lanes and no dining room. Given such demand, Defy's "floating restaurant" design may indeed be the fast food restaurant of the future. The concept, born from the pandemic, aims to reinvent the drive-thru and cut back on bottlenecks and. Dubbed "Taco Bell Defy," the food giant is doubling down on trends amplified during the COVID-19 pandemic, namely digital ordering and delivery. Taco Bell Defy is scheduled to open to the public by summer 2022. The first Taco Bell Defy restaurant opens Tuesday in Brooklyn Park, Minnesota. Taco Bell Defy could be the first of many restaurants with this contactless, efficient design. Taco. The location uses technology to speed up service, with a "bold goal of creating a 2 minute or less drive-thru experience. Taco Bell is attempting to redefine fast food with its new Defy restaurantan app-focused, four-lane drive-thru in Brooklyn Park, Minnesota. Taco Bell is the next fast-food chain on the list of restaurants prioritizing a digital-ordering format. Two-way audio and video will allow customers to stay in touch with team members in real time. 9. For updates on how Taco Bell is navigating COVID-19, click here. The new restaurant was the . Photo: Taco Bell Taco Bell's new "Defy" restaurant concept, which looks like a combo of The Jetsons and a fancy new bank, promises to deliver food to your car faster through vertical lifts that work similarly to tubes used by banks. It checks in for orders prepared and assigns it to a lane. Minneapolis-basedVertical Works Inc. merged innovation, design and manufacturing to concept and build much of what fans can expect from Defy, and in doing so reinvented the drive thru experience. Report a correction or typo. In August 2021, Taco Bell released more information about Taco Bell Defy. from 8 AM - 9 PM ET. Taco Bell ended the second quarter with 7,567 locations (6,895 in the U.S) and hasopened a net of 74 restaurants so far in 2021. With plans to open its doors to the public by summer 2022,. Photo: Taco Bell. Since 1962, Taco Bell has aimed to be a disruptor within its industry, dating back to when Glen Bell opened his first Taco Bell later, appropriately named Numero Uno in Downey, CA. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Drinks exclude Freezes. From Numero Uno to Defy, Taco Bell's iconic designs continue to follow Glen's vision and always aim to deliver craveable flavors for fans. To date, there are 13 Go Mobile restaurants and another 85 in the pipeline, with Defy being the latest iteration. Border Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. As the brand celebrates its 60th anniversary this year, Taco Bell Defy symbolizes a significant drive-thru evolution, with an advancement in digital to meet consumers' need for speed. Back in March, Taco Bell hinted a franchisee was working with the brand and experts outside the quick-service sector to create an industry-defying drive-thru restaurant. On Thursday, Taco Bell revealed its "Defy" concepta 3,000-square-foot, two-story model the company said redefines what it means to be a frictionless, tech-forward restaurant. There are separate drive-thru lanes for third-party food delivery services, pre-orders, and for those who order on the spot - like Doordash or GrubHub. Taco Bell/Handout Show More Show Less 4 of 4 The new Defy design comes on the heels of Taco Bells Go Mobile format introduced last year, a smaller unit with double drive-thrus with one dedicated to mobile orders and curbside pickup with help from a concierge team of Bellhops. To date, the chain has 13 Go Mobile locations built and another 85 in the pipeline, with the Defy as the latest in that format category. When typing in this field, a list of search results will appear and be automatically updated as you type. The location uses technology to speed up service, with a bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, according to Taco Bell President Mike Grams. At participating US Taco Bell Locations for a limited time only, while supplies last. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. The Taco Bell Defy model features a four-lane drive-thru, which is attached to a two-story restaurant. Vertical Works is powered by WORKSHOP and PD Instore. THE FUTURE of Taco Bell drive-thrus has arrived. Chad Hoffmann Taco Bell Corp.[emailprotected], Elizabeth Burmeister Edelman[emailprotected], Cision Distribution 888-776-0942 It will be the operators 230th restaurant and 82nd new build. Tax extra. Theres also digital check-in screens that allow mobile order consumers to scan their order via a QR code and pick up food through a contactless proprietary bell-evator lift system. As a result, the lack of a dining room concept is more practical than ever. All Rights Reserved. Taco Bell's new concept is set to open in summer 2022. About Vertical Works Inc.For more information about Vertical Works Inc., visit the website at www.VerticalWorks.co. The fast food chain announced its upcoming concept location will be called Taco Bell Defy and it will . Taco Bell. The new model is also expected to have Taco Bells best speed of service on recordsomething the chain vigorously worked on throughout COVID. This new, innovative concept breaking ground in Brooklyn Park, Minnesota, will improve a major aspect of the consumer experience: drive-thru speed, said Aaron Engler, president of Border Foods, in a statement. The Whopper, Sweetgreen Alters Growth Strategy for Sake of Profitability, Pals Success and Longevity is Anything but Sudden, Shake Shack Offers More Insight on Drive-Thru Success, Fast-Food Chains Turn Focus to Better In-App Experiences, Chipotle Leans into Digital-Forward Identity, Chipotle Quickly Approaches Pre-COVID Efficiency, FDA Food Code Update, and its Impact on Quick Service, The Future of Fast Casual in 2023 and Beyond, 40 Million People Downloaded McDonalds App in 2022, How to Effectively Market a Restaurant Anniversary, Tips to Make Your Loyalty Program Easy and Engaging, Subway to Roll Out EV Charging Parks Nationwide, We Asked AI How to Properly Open a Ghost Kitchen. The location is expected to debut in Brooklyn. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET News provided by Taco Bell Corp. Jun 06, 2022, 13:00 ET Revolutionary restaurant concept from. Taco Bells, Patrick Doyle Brings His Turnaround Magic to Burger King, Chipotle Vet Forms Multi-Brand Platform for Rising Fast Casuals, Free to Qualified Restaurant Professionals, Taco Bell hinted a franchisee was working with the brand, digital channels reached $1 billion in 2020, San Pedro Fish Market Launches Fish Fridays Giveaway Series, TaKorean Headed to Gaithersburg, Maryland, in Spring, Mighty Quinns Barbeque Returning to Williamsburg, Hot Dog on a Stick Now Serving Wildberry Lemonade, Brian Brindza Joins Toppers Pizza as Director of Menu and Culinary Development, GCM Inc. 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