Her first modeling gig was for denim brand Diesel in 2014, and after signing with IMG models, she appeared in other campaigns for top brands and was featured in several editorials, including Glamour and Cosmopolitan. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. "For many years, there was a lack of Latino representationthink of the '60s, '70s and '80s," says Chicago-based demographer Rob Paral. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Daisy Marquez 9. Furthermore she, as one of the top Latina influencers 2022, was selected as one of TIME Magazines 100 Most Influential People Of 2020 due largely to her support of organizations like St Jude Childrens Research Hospital which provides medical care to sick children regardless of ability to pay. This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. Massiel Massy Indhira Arias, or Massy Arias, one of the top Latin influencers, is a Los Angeles-based certified personal trainer and health coach best known for her high-intensity workouts. Simon Goldman (@simon__gold) 3. Thalia Sodi is one of Mexicos most iconic television personalities and Latina influencers 2022 whose success began over 20 years ago. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. Staying current is easy with Crain's news delivered straight to your inbox, free of charge. The Chicago White Sox have fully embraced a clubhouse culture led by a large group of Latino players. Caeli created her YouTube channel in September 2010 and started uploading vlogs, Q&A videos, pranks, challenges, and hauls as well as videos that discuss relationships, fashion, family, and business-related topics. Samantha is a visual artist, professional stunt woman, community organizer, and activist. Tatyana // @tat_ventures. Here are three of Chicago's social media influencers: Influencer: Ceta Walters. Who are some of the most popular Hispanic influencers in the United States? These are just a few of the Latinx influencers out there. Eugenio Derbez: Mexican actor Eugenio Derbez is well known for his comedic roles in films such as Instructions Not Included (2013) as well as his hosting duties for Univisions variety show Derbez en Cuando from 2005 2011. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Reina Castellanos. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. She also serves on Getty Images' Diversity and Inclusion Global Advisory Committee. Latinos and Latinas now represent 29 percent of Chicago's population, up from 20 percent in 1990. Dominican-American stand-up comedian and internet celebrity, Sasha Merci, one of the top Latin influencers, has become hugely popular for her comedy sketches with observational and dating themes. RUBEN DOBLAS GUNDERSON @elrubiuswtf (16.5M), 6. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. Through her various works and efforts, Kim received the Agent of Change award from Univisions Premios Juventud and has also been recognized in various publications, including Huffington Post, People, Today, Buzzfeed, and Oprah Magazine, and a lot more. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. She co-founded the Latinx Founders Collective organization to bring together Latinx founders, investors, and community leaders to support the entrepreneurial ecosystem. 12/07/2021 11:00 AM EST. Amplifying brown voices, one story at a time. Genuinely one of the nicest guys we have met, his Instagram is non stop with modelling, TV appearances and pure entertainment. JILLIAN MERCADO @jillianmercado (266K), 36. MARIALEJANDRA MARRERO @mariale (6.0M), 17. As a child, Sasha envisioned herself being a singer someday. NICOLE GUERRIERO @nicoleguerriero (1.8M), 24. Since her rise to fame, this Venezuelan-American beauty has also become a sought-after actress for film, television, and music videos. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. On Instagram, she started posting her short funny videos, and soon enough, her followers began to increase. Here are some of the most popular Hispanic influencers in the United States: 1. In the world of gaming and smartphones often dominated by male technology influencers, Krystal Lora, one of the top Latin influencers, proves that she is just as competitive in the field as any male tech expert. Missing Crain's in print? Table of Contents hide 1 Diego Velzquez 2 Francisco Goya 3 Joaqun Sorolla 4 Pablo Picasso 5 Jos Clemente Orozco 6 Diego Rivera 7 Joan Mir 8 Salvador Dal 9 Frida Kahlo 10 Fernando Botero 11 Jean-Michel Basquiat Diego Velzquez Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. We now have an awareness of the many talents and of the influence of Latinos in the City, but we have taken yet another step to continue recognizing the Latino community in Chicago and Metropolitan Area said Negocios Nows Publisher, Clemente Nicado. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. GLORIA LUCAS @nalgonapositivitypride 145K Top Latin Influencers, 42. With their authenticity, charm, and strong presence in their respective industries, Latina influencers 2022 have become well-respected influencers both in Spanish and English-speaking countries. This allows those who may have not heard of certain issues to learn more about them in an entertaining and accessible way. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. GERMAN GARMENDIA @germangarmendia (14.2M), 9. Consequently, he founded Dandy In The Bronx showcasing a collection of clothing that strikes the perfect balance of price and class. Through his dedication and hard work, Dandy In The Bronx has successfully collaborated with groups such as Macys, US Open, EXPRESS, GQ, St. Jude Childrens Research Hospital, Qatar Airways, MakeSpace, and more. Jelian Mercado 10. Alfredo Flores is a prominent director, videographer, and photographer widely recognized for his work on contemporary music videos and documentaries. Head over to Heepsy and get searching! Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Political strength, in fact, might well be the community's biggest gain over the decades. A Mexican immigrant and Army veteran who discovered her passion for beauty, fashion, and lifestyle, Dulce Candy Ruiz, one of the top Latin influencers, has become quite a social media celebrity after her YouTube videos covering makeup tutorials, product reviews, and fashion tips have gained traction, allowing her to grow her fan base exponentially. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Organization: Healthy Hood Chicago Facebook - @lele - 6.6m followers. This Latina Influencer is also a fitness enthusiast, businesswoman, and a YouTuber who runs a YouTube channel named The Royalty Family on which she uploads videos related to her family life. Sofia says shes using her platform to show future educators and students that school can be a positive experience. That changed when the Mexican American Political Association worked to . She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. Contents. Mexican-Salvadoran writer, advocate, speaker, and entrepreneur Kimberly Guerra has so much to offer as a Latin influencer. Daniela (@austrianwithwuff) 10. Why are top Latino influencers so popular. Samara Mejia Hernandez is the Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in technology and technology-enabled companies all over the United States. John R. Boehm, Stephen J. Serio, Bloomberg and provided photos. Rojas continues to grow her brand as well as her social media presence. These women are talented, relatable, authentic, and vocal, and their followers love them for it. Lauren Giraldo 6. Eleonora Pons Maronese aka Lele Pons. Their ability to connect brands with Latin American audiences is remarkable, and their influence is growing. It is important to note this includes 4,869,400 Latinos living with a disability in the U.S. Only 37 percent of working-age Latinos with disabilities are employed in the U.S., compared to 73.9 percent of working-age Latinos without disabilities. 5. This is in line with the rest of the country, with fully one-in-five Americans having a disability . This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. His impressive works have earned him multiple prestigious awards. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. They are the best persons to connect with the consumers whose language and culture are deeply ingrained in their identities. She put together 200 care packages that were distributed to women in Cuba in very remote areas. She said, We cant wait for them to come to save us . Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. In addition to this list, there are well-known superstart Latinx influencers like Jennifer Lopez, Selena Gomez and Bad Bunny. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. We are thrilled to have on the pages of Negocios Now such awonderful group of leaders. 130 E. Randolph St. In 2016, he won the Play Awards as YouTuber of the Year, and was included in Time Magazines list of next-generation leaders. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. It is reported that one of the very first influencers was Aunt Jemima. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. This recognition is an important milestone in helping increase the representation and visibility of Hispanics on media beyond YouTube. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Driven by the desire to see healthy changes in her own community, Lozano created the non-profit organization Healthy Hood Chicago in 2014 to promote wellness education to fight the life expectancy gap for underprivileged Chicagoans. She then launched her eponymous blog, YouTube channel, Instagram account, and podcast, Fat Girls Club, intending to make an impact and be the representation she needed to see when she was younger. 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